You never know - which side you'll be on

Volvo V40 with Pedestrian Airbag

All-New Volvo V40 features the world-first Pedestrian Airbag. Suppose there is a frontal collision between your V40 and a pedestrian. In that case, the bonnet is automatically released, and an airbag inflates to cushion the pedestrian, greatly reducing the chances of serious injury.

To launch this innovative product, we created a graphic campaign to show the benefit of our feature. It doesn't matter where you are, you can be driving your Volvo V40 or moving as a pedestrian, runner, or cyclist. You will always be safe, because "You never know which side you'll be on".

Award-winning campaign at The Cannes Lions, The One Show, El Ojo de Iberoamérica, and The Mexican Creative Circle.