A Cod without Cod, please! by WWF

Through this campaign, WWF sought to attract new conservationists and donors. A Cod without Cod, please! It is a dish included in restaurant menus that seeks to raise awareness about endangered species. If you order cod without cod, you will receive an empty plate, but in return, you support cod and the rest of wild nature, so that in the future you can have cod on your plate again, as well as conserve more species in the world.

An ironic campaign with an empty plate served on the diners' table opened the debate about one of the Danes' favourite dishes, cod.